Anyone involved in Internet Marketing, whether as an affiliate, small business, sizable corporation, or personal brand, knows that nearly every day there is someone trying to give you more tips or tricks to bringing in additional profits online. There are so many potential routes you could take to achieving success online that it’s easy to get lost and start wondering where the smoke and mirrors end and the real path to success begins. The truth is, all the marketing tactics in the world don’t hold a candle to pursuing the one goal that should matter the most for any site: becoming an authority.
You see, effective tactics for marketing come and go. The kind of advertisements that may bring in hordes of visitors to a site today may be totally ineffective a year or two down the road. With the way that Google has been on the rampage with furry little black critters like Panda and Penguin, they can go “quickly” – very quickly.
The source of traffic to your site that is #1 today may end up being last year’s fad. The JV partner that brought you so many visitors might go out of business or prove to be a one hit wonder. The only thing that really matters, the only thing you can unequivocally say is going to be worth investing in now because its value will not diminish over time, is building an authority website with a diverse traffic model that doesn’t rely on a single “tactic de jour.”
That’s a bold statement, and we as Internet Marketers hear those all the time, but I want to go further than that today. I want to show you precisely why authority websites are what matter online today and will continue to matter in the future. Once you understand where the value is, you will see that this is indeed the very foundation of your business’ enduring success online. I’ll also give you some quick and easy tips to help establish and increase your authority, so keep reading.
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